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Go on a delicious stroll, discover the history of Belgian chocolates and taste the best chocolates in the world!



See the best and most famous chocolate shops

Learn everything about the history of cocoa in Brussels

Taste plenty of chocolates made by the best chocolatiers and learn everything about the chocolatiers of the city


Price: 30€

Professional guides (English-speaking). Experts and passionate about the history of Belgian chocolates and Brussels

Every Saturday at 15h00

Booking is fast and easy

Book and cancel for free

This activity respects the codes of responsible and sustainable tourism. Thank you for your support.

Every Saturday


Every Saturday at 15h00

You can find us every day at 15h00 at the Brussels Grand-Place in front of the City Hall. Our guides hold a white umbrella with the Bravo Discovery logo.


Do you know where chocolate comes from? In earlier times chocolate was considered a means of payment or an offer to God. In time, chocolate became famous for its health benefits, before becoming the Belgians’ most cherished gift.

If you love chocolate, come and let your taste buds enjoy a tour in the historic center of Brussels, during which you will discover the savors and specialties of the best chocolatiers of the country of chocolate. Your guide will make you taste plenty of chocolates made by the best chocolatiers, covered with facts and anecdotes.

Belgium and its chocolate industry in annual figures:

  • Consumption of chocolate per person in Belgium: 6 kg

  • Total turnover of the Belgian chocolate industry: 4,179 billion euros (confectionery included)

  • Total production: 661,673 tonnes

  • Total exports: 578,043 tonnes

  • Total retail sales value of the Belgian chocolate market: 700 million euros

  • Proportion of the workforce employed in the chocolate industry: 8,5%

  • Proportion of exports of the chocolate and confectionary industry: 11,2%

  • Number of chocolate and pastry plants: 320

  • Number of employees involved in the production of chocolate and confectionery: 7,619 employees (confectionery included)

  • Raw cacao arriving at the port of Antwerp: 190,000 tonnes


  • Pierre Marcolini

  • Mary

  • Pierre Ledent

  • Galler

  • Méert

  • Neuhaus

  • Leonidas

  • Maison Dandoy

  • Godiva



  • 30€


  • Every Saturday

Starting time:

  • 15h00

Meeting point:

  • Grand-Place in front of the City Hall. Our guides hold a white umbrella with the logo "Bravo discovery"


  • 2,5 hours


  • English


  • Professional guides (English-speaking). Experts and passionate about the history of Belgian chocolates and Brussels

  • Tasting of +/- 10 chocolates

Not included:

  • Tram or bus tickets

  • The tickets to the museums


Size of the group: to ensure the best service possible, our tours are limited to 25 participants per group. For larger groups, please contact us.


  • Online booking : book and pay directly online

We advise you to reserve your place as soon as possible to ensure availability.

You can book up to 2 hours before the beginning of the tour (depending on the availability).

How to spot our guides? that’s easy! Our guides hold a white umbrella with the  "Bravo Discovery - Walking tour" logo on it. You will of course be informed of the name and contact details of your guide.

We are a group: we recommend our "Chocolate tasting tour" private guided tour starting from 170,00€. Send us a message to receive a personalised offer.

Information about the Chocolate museum: open Mon-Sun from 10 am to 5 pm. Ticket: 6.00€

Do you have more questions? if you have any further questions or would like to get more information, please do not hesitate to contact us.



  • To ensure your participation, we recommend booking your tour as soon as possible.

  • The number of participants is limited.

  • Bravo Discovery ensures participation to only those who booked in advance.

  • Without prior booking, our guides reserve the right to refuse participation in the tour depending on the availability.

  • We kindly ask you to be at the meeting point 10 minutes prior to the scheduled starting time.


  • You can book up to 2 hours before the beginning of the tour (please note that the number of participants is limited to 25 per group).


  • Up to 24 hours prior to the tour: 100% refund.

  • Less than 24 hours prior to the tour: no refund.


Book a "Belgian Chocolate Tasting Tour" here

Belgian Chocolate tasting tour in brussels: discover the history of Belgian chocolates and taste the best chocolates in the world! Chocolate Tour | Brussels.
Belgian chocolate tasting tour


The Belgian chocolate has acquired an excellent reputation over the centuries. It distinguishes itself by its fine texture with a high content of cocoa butter, and is prepared with the best selection of grains.


Its history goes back to 1635 in Ghent, when the abbot of Baudeloo Abbey bought chocolate and started commercializing the mixture. Chocolate making was then mostly used by pharmacists who sold it as a tonic. In 1840, Belgian chocolate maker Berwaerts sold the first pressed chocolate tablets, pastilles and figurines. It was around this time that several of the large Belgian companies were founded such as Neuhaus (1857), Côte d’Or (1883), Jacques (1896) and Callebaut (1911).


20th century : the century of Belgian inventions, a time of glory


Four important moments mark the history of Belgian chocolate: the invention of the praline and the ballotin, the introduction of the chocolate spread and the development of the transport of liquid chocolate:

  • In 1912, Jean Neuhaus Jr. invented the praline, the first chocolate with a soft filling.

  • In 1915, Louise Agostini, wife of Jean Neuhaus Jr JR, developed the first ‘ballotin’, a box in which pralines were packed.

  • In 1925 Charles Callebaut made one of the most important inventions: the transport of liquid chocolate.

  • In 1935 Basile Kestekidès, the nephew of the founder of Leonidas, invented the ‘Manon’, a large praline coated in white chocolate.

  • In 1936 Jacques launched the first filled chocolate bar with praliné.


Chocolate spread is also a Belgian invention: first launched by Côte d’Or in 1952. Côte d’Or also boosted the reputation of Belgian chocolate internationally through a major campaign at the 1958 Brussels World’s Fair.


21st century


Belgian chocolate in Flanders and Brussels is world-wide appreciated for its quality. Belgian chocolate sellers in Belgium are praised all over the world for their creativity and innovation. Who would have thought that what all started in the 17th century in Ghent would turn today into more than 320 chocolateries and produce over 725,000 tons of chocolate each year?


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